Get More Business – Get Your Phone To Ring…Affordably

Pretend for a minute that it is not too late to catch up on the internet. Willing to imagine it? Now, what if you could tell somebody to do all of the things below and you wouldn’t have to understand any of it, leaving brain cells for other tasks. You could become the local authority in your market without adding any extra time to your day…affordably.

The Local Authority Blueprint

Our Local Authority Blueprint combines all of our tried and true and cutting edge techniques to deliver a full scale online promotional blitz for our clients. All of our services listed below are typically incorporated into this blueprint in one fashion or another.

You Just Gotta Have This If….You are serious about establishing market dominance in your area. You desire to be seen as the local authority within your business category.

Here is a PARTIAL LIST of our steps, phases and considerations that go into our Local Authority Blueprint. There are too many steps, resources and processes to represent in one visual.

SEO – Search Engine Optimization

Our SEO services are built to move our client’s existing site on to page one of the major search engines, where nearly all buyer’s begin and end your searches for local services.

You Just Gotta Have This If….You see the significant value in a page one ranking. You want to reach your local buyers at the critical point when you are searching for your services. You are not as concerned with establishing yourself as the local authority or trying to dominate a market.

Here is a PARTIAL LIST of our SEO process.

Local Map Listings

Our local map listing service works to get our clients high visibility in the major and secondary local search directories. This can result in optimized listings in up to 200 separate directories. Also, it gives you the best opportunity to take advantage of searches through mobile devices.

You Just Gotta Have This If……..You want to get your business in front of buyers in local directories and very localized searches on Google. This is perfect for clients that need to grow your business online, but are unable to budget for a more robust marketing push.

Note: This image reflects just the ‘suggested’ requirements for Google Places Local Listings. There is soooo much more to do than this

Website Creation

Our website creation service provides websites that are…

1. Built to Convert “Lookie Loos” into Buyers
2. Built to Rank Highly on Google

They come with complimentary keyword research, the cornerstone of any online marketing program as well as a custom video designed to highlight your testimonials and strengths.

Here is a PARTIAL LIST of website considerations.

You Just Gotta Have This If….You don’t have a website . Your existing website is dated, old, hopping on one leg and not selling anyone on anything…in fact it is probably costing you business for the few poor souls that stumble across it. You just got a ridiculously high bid for someone to build you a website.

Video Marketing

Video converts prospects to buyers. Video keeps people on your website longer. Video leads to more calls off your website. And, video can rank all by itself without the help of your website. Imagine having videos and your website in the rankings.

You Just Gotta Have This If….You read our video trends updates and you got excited. You have been meaning to do something about video. You want better conversion and possibly another presence in the rankings. You have a lot of happy client testimonials (even in writing) and prospects could benefit from being exposed to those testimonials.

Social Media Marketing

It is official. People are making money now through social media. Primarily through Facebook and Linked In. Want a weird/fun fact? If Facebook’s users were a country, it would be the 3rd most populated in…the…world.

You Just Gotta Have This If….You realize people are actually making money with their social media. You realize social media is going to be even more important, not less important, in the coming months and years.

Email Marketing

Managing your contact lists and customer lists is one of the great business growth techniques you can apply. Your lists should be treated as a valuable asset that you mine new business from every month. Remember a customer is several times more likely to spend money with you than a new prospect. They take less work and they spend more money.

Here is a PARTIAL LIST of email marketing considerations.

You Just Gotta Have This If….You have a list of 50 or more you could email to. You want to reach out to folks that are the most likely to spend money with you. You want to grow your referral marketing. You haven’t ‘gotten around to it’ ever.

Reputation Management

Bad reviews costing you business on the internet? Need more positivity about your brand on the first page of Google? Remember the Head and Shoulders commercials where Mr. Suave shows up with dandruff all over his crisp black shirt?  Well the saying ‘You Never Get A Second Chance To Make A First Impression’? is never more true than a prospect’s first impression of you on the internet. Even one bad review can send them to one of your competitors. Reputation Management is designed to push out negativity and replace it with positive brand impressions. For some businesses it is the last barrier between getting clients online and not.

You Just Gotta Have This If….Your brand has dandruff on it’s crisp black shirt on page one of Google.  There are negative reviews hurting your impression with prospects.

Before We Start Dating There Is Something You Should Know

We do not aspire to be a huge company with hundreds of employees. Gasp! There are plenty of those organizations out there that will take your money, treat you like a number and not give a hooey about your return on investment because a warm body is coming in the door right behind you. They charge thousands of dollars a month UP FRONT with scary contracts and long minimums and you instantly feel like an inconvenience. Makes you wonder if they know you are already on your way out, while you are coming in the door.

We choose clients and industries carefully because we hope to be building their business for a long time.

What Should You Do Now?

Well if you want to grow your business and you think 70% of local buyers searching the internet is a good thing…give us a call or send us a quick inquiry on our form. When we talk, tell us what direction you would like your business to take and we can talk together to design a plan that just might work

Ever Hired Ninjas?

Trigger Path’s team is like your own personal Internet Ninja Local Marketing Team. What does that mean? We don’t know, we just wanted to use a ninja graphic. Here it is.

Read our story about how we formed Trigger Path.