Trends

Yeah, I already knew that…

Local search has changed forever with the Internet becoming the #1 form of local business search. You can no longer stand on the sidelines or dip your toe in the water. First, see how the world searched in 2010.

2010 Year In Review

Local

People are searching for local services in record numbers. Yellow pages, radio, and newspapers are all falling under the crush of the internet for local consumers. Just as important, those people are contacting businesses immediately after searching.

Water Cooler Stats

  • 9 out of 10 consumers use the Internet to find local products or services.
  • 92% of potential clients contact the business immediately after searching online.
  • 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.

Mobile

2014 marks the expected year that people will use mobile devices to search the internet more than traditional computers. Hmmm, what ever could that mean to your business? Allow us to help…

  1. A whole bunch of those people are ALREADY SEARCHING WITH MOBILE DEVICES…they aren’t waiting until 2014 to get started.
  2. Over 75% of businesses are not mobile compliant with their sites, their local online marketing, or their strategy in general.

Water Cooler Stats

  • There will be more global mobile internet users than desktop internet users by 2014.
  • 27% of all Yelp searches come from the iPhone App.
  • There are over 270 million mobile phone subscribers in the US and 91% of them keep their phone within 3 feet of them 24 hours a day.

Social Media


Social Media can no longer be ignored by local businesses. This video tells the story.
Water Cooler Stats

  • Over 50% of the world’s population is under 30 years old.
  • 96% of Millennials have joined a social network.
  • If Facebook were a country it would be the 3rd largest.

Video

People expect video, they stay on your site longer with video, they turn into customers 3X-4X more when you use video in your online marketing. Raise your hand if you think video is a good idea in your marketing.

Water Cooler Stats

  • 65% of viewers watch online video to completion, while online 10% read a web page in its entirety.
  • Landing pages that include video increase their conversion rates by 3x-4x.

Upcoming Trends for 2011